Industry
Dentistry
Client
MyDental
Dentist Booking App with E-commerce Functionality
Book, Manage & Shop for Dental Care - All in One App
Duration
Jan to June 2025
Role
UX & Interaction Design, Research, Branding
Platform
App
MyDental is designed for busy professionals in metropolitan regions to find dentists and book appointments for themselves and their friends.
This case study focuses on the UX to create a user-centric booking experience which is also delightful, efficient and includes an intuitive shopping path for the user.
goal
How can we design an easy experience to quickly find and book trusted dental appointments, stay on top of treatments, and access prescribed products without adding to a hectic schedule?
design highlights
Splashscreen and Onboarding
Dentist snapshot card
Date picker with available time slots
Homepage + Dentist Profile
Users can quickly peruse through highlighted information about the dentist in the card on the search page which is further expanded on in the top sticky banner to help them make booking decisions.
Homepage
Dentist Profile
My File
My reports page
My reports page
My Reports
Access upcoming, completed and cancelled appointments on the user's profile
Prescription card
Dropdown to choose other members added to the profile
Pharmacy
Users have access to the dental med store where they can purchase OTC or prescribed medication
Categorized recommendations
Pharmacy home page
Product details page
Pharmacy Checkout
Access upcoming, completed and cancelled appointments on the user's profile
Add to Cart: Product details page
Go to Cart: After adding item to cart
Place Order: At cart checkout
Cart
Profile, Settings, Support
Users can edit their profile and add members who may be dependents (family, friends). Settings include setting up notifications for reminders for appointments. Support includes FAQs for users and access to contact the app for help.
Profile
Settings
Support
interface design
Information Architecture
b. wireframes
Digital wireframes
Paper and pen sketches
c. styles + visual Identity
Colours
Our primary users are adults who value familiarity and friendliness while managing their health. The colour palette has been chosen accordingly that represents nostalgia and reliability.
The type 'Chivo' to bring up feelings of relatability with its roundedness and credibility with its use of serif. 'Dela Gothic One' is used for the app name and key action buttons.
Type
screens
Booking
Pharmacy + Orders
Profile, Settings, Support
contextual Inquiry
To understand professionals with families (biological and/or non-biological), their routines, concerns, struggles and goals, 10 individuals between 26 and 50 years for the primary user were interviewed. Their traits are as below.
Current Patients Individuals visiting the same dentist for 3 years or more
New Patients Individuals seeking dental services; may have changed dentists in the last year or less
Returning Patients Patients familiar with a dentist and looking for additional services or products
Patients with Specific Needs Specialized dental care, ex. orthodontics, cosmetic dentistry, or emergency dental services
Secondary users are dental clinic admin who manage appointment bookings and patient files. Interviews were conducted via Zoom and in-person. Research methodology included a combination of recordings and note-taking.
focus of inquiry
1
What is their regular routine?
Users struggles to find time to book dental appointments or shop for dental products due to extremely busy schedules
2
What has their dental experience been like?
Users have little experience buying medical products online and can feel overwhelmed by complex apps.
3
How do they usually purchase medication?
Users have little experience buying medical products online and can feel overwhelmed by complex apps.
4
How do they book appointments?
Users have little experience buying medical products online and can feel overwhelmed by complex apps.
competitor analysis
Some users had experience with healthcare booking platforms such as Denta Mitra, Dentee, Dental Clinic app and Practo, so I analysed them to understand each platforms' features and experiences;
insights
Users struggle to stay consistent using booking apps due to confusing navigation and interfaces that are hard to use
Reminder notifications, prescription file handling encourage users to be invested in their healthcare management
Platforms do not generally do not address or cater to caretakers or unconventional families, prioritizing individualized self care
Most UI for booking apps focus on search and discovery for patients, as opposed to end-to-end management for clinical staff users
Existing platforms help in creating new ways of booking and making purchases for patients
design opportunities
Scheduling, reminder notifications to help with time management
Profile creation for oneself and one's dependents
Prescription management and keeping track of notes post-dentist visit
Existing platforms help in creating new ways of booking and making purchases for patients
User Insights: Who We’re Designing For and Why
revised design brief
On review of the insights gained from the interviews, I chose to focus only on the primary user, busy working professionals since they face the most immediate challenges in accessing and managing dental care. There is also a lack of this type of product in the market. By narrowing the scope, I could design a more seamless and meaningful experience around their needs, ensuring the core booking and care features were intuitive before expanding to other user types.
personas
Meera John
Primary
35 • School teacher • Thane • Married, 2 kids
Works two jobs (teacher + tutor) and juggles family and household responsibilities, leaving little time for herself.
Frequently postpones non-urgent healthcare, including dental checkups, due to her busy schedule.
Has not had a regular dentist in recent years.
New to buying medical products online but open to exploring convenient digital healthcare options.
Relies on her smartphone for scheduling and basic online tasks (groceries, utilities).
Dr. Aditi Gaikwad
Secondary
45 • Dentist • Thane • Married, 1 kid
Runs a mid-sized well-reputed dental practice (services vary from routine checkups to cosmetic dental procedures).
She has observed a growing interest in convenient access to dental services and products, especially from younger, tech-savvy patients.
5 user goals
On defining our target users and personas, I was able to prioritize some usability goals while designing the app.
Needs to quickly complete primary tasks (book appointments for herself and the kids)
Primary user must be able to customise the app to accommodate dependents' care
User should feel comfort and ease while using the app, and not pressure or anxiety (especially while setting notifications for reminders)
Product must value cost transparency and easy navigation
Product should be personalised for the user and help them maintain documentation (ex. prescriptions, notes, prognoses)
