About
Sounds like
/myoo·zik/
You can also call me Shrads :)
I am a designer based in Mumbai, India, with an emphasis in user experience, interface design and brand systems. I’ve always been drawn to how people think, feel, and behave across digital or physical experiences.
With a Master’s in Textile & Apparel Management and formal training in UX and HCI (IDC-IIT Bombay, Design Mortals, Google UX), I work fluidly across mediums. Over the last 10 years, I’ve designed end-to-end experiences spanning product, brand identity, packaging, print, and content — often blending strategy and storytelling. I have been working in UX for the last ~4 years!
I use a no-frills, human centered design approach to developing compelling narratives and identifying creative solutions anchored in user research.
When I’m not designing, you’ll usually find me at the gym, attending or organizing community events, performing somewhere, working on creative side projects, learning something (lately its been the guitar), or spending time with my cats. You can call me Shrads or Musiq!